I stayed on to implement new logo and brand standards on collateral printed materials for the re-branding of the entire Jenny Craig frozen food line. JUNE 2014 - DEC 2014 - Contracted Senior Packaging DesignerĪs a design team leader, I worked with a team of three designers to translate and apply new branding standards across all formats and production materials (film, tetra, and carton) we designed more than 140 SKUs across 40+ die lines for launch within six months.
Worked with local and international vendors for production procurement built and maintained strong working relationships with external vendors and partners to increase efficiencies and ensure better quality control to produce primary and secondary consumer packaged goods (CPG) projects of different materials such as film, paper, tin, plastic, carton and glass for effective use of resources. Conferred with project participants to identify and resolve challenges. Directed and coordinated the fabrication of samples to specs while evaluating the feasibility of design ideas, researched and developed concepts based on factors such as appearance, safety, function, budget, production costs/methods, and market characteristics. Art directed all marketing branding and communications pieces such as packaging product lines, collateral materials, catalogues, advertisement, trade-shows, photography, merchandising, web development and managed and sourced new contractors for outside design services. Developed and documented department’s operational procedures and packaging processes, coordinated internal reviews, and trafficked projects through various departments and stakeholders from inception to delivery. 
Contributed to the strategic development of the brand (brand building, brand management) for the different stages of the company’s business growth to increase brand awareness.Led and grew the in-house graphic department team by recruiting, training and coaching team members to develop constructive and cooperative working relationships.SEPT 2015 - DEC 2017 - Creative & Print Production Manager JAN 2018 - JULY 2018 - Packaging Director Consulting practice: Branding and packaging development, creative project management.
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